What is Directing Attention?
tl;dr: cutting edge tech journalism from the people who brought you Theranos, Juicero and Hyperloop.
Directing Attention is the newsletter of Attention!, a brand new publication which uses absolutely no humor to cast light on the world of technology. Directing Attention will feature new Attention articles and behind-the-scenes stories of what it’s like to build a successful media business in Q1 2025, with a view to a multi-billion dollar IPO in Q3 2025.
Read more in the launch article…

Subscribe to Directing Attention
People
Founder, CEO and unpaid intern @ Attention. Mozilla Senior Fellow, HKS Shorenstein Center Fellow.
Exclusive tech news and analysis from the people behind Theranos, Juicero, and Hyperloop