What is Directing Attention?

tl;dr: cutting edge tech journalism from the people who brought you Theranos, Juicero and Hyperloop.

Directing Attention is the newsletter of Attention!, a brand new publication which uses absolutely no humor to cast light on the world of technology. Directing Attention will feature new Attention articles and behind-the-scenes stories of what it’s like to build a successful media business in Q1 2025, with a view to a multi-billion dollar IPO in Q3 2025.

Subscribe to Directing Attention

Follow the inside story as we build Attention into a global media business even more successful than Gawker or Vice

People

Louis Barclay

@louisbarclay

Founder, CEO and unpaid intern @ Attention. Mozilla Senior Fellow, HKS Shorenstein Center Fellow.

Louis

@directingattention

Exclusive tech news and analysis from the people behind Theranos, Juicero, and Hyperloop